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Yes, you can get thirty new clients each month. It can be as
easy as a handshake, a warm smile and your business card.
Your business card is the most
cost-efficient marketing tool for promoting your services. The
first rule is do not be cheap. Print a minimum of 1,000 cards.
Soon you'll get the hang of this and you'll be printing 5,000
at a time.
The Magic Number is Three
Every person you meet greet them with a smile, say their name
[ask them their name] and hand them THREE business cards. When
you are at the bank hand the cashier three cards. When
you are at the grocery store hand the clerk three cards.
When you are at the car wash hand the cashier three cards.
When you eat out hand the waitperson business three cards.
Remember the magic number is three.
Tip#1
Do not try to pre-qualify the person in your head before handing
them a card. Always hand out your business cards because the
person receiving your cards may pass it on to someone else or
hand your business card to a family member.
Before handing your cards, try
to engage the person in a short chat preferably about them
and their work. This is NOT about you or your business or your
'three minute elevator pitch' or the lousy day you are having.
Your business card will speak for you. Use their name at least
three times during this brief chat. When you leave, thank them
for providing excellent service, say their name and hand them
three business cards. But wait, see Tip#2 and write a note on
one of the cards.
Tip#2
Hand-write something on one of your business cards. You can write
your cell-phone number [Tell them, 'You can call me directly
at this number']; or offer a discount for the next 10 days (creates
urgency); or possibly a reminder about something that you had
discussed (Call me about the dress shop on main street).
Tip#3
Have your business card professionally designed and keep it simple.
It is worth the extra money to have a card professionally designed.
In fact, you guessed it, after your business cards are printed
hand your design person three cards. In addition, hand your printer
three business cards or leave a stack of cards. I would avoid
using online business card services with pre-designed templates.
I have used those services in the past and have gotten comments
afterwards like, "My cousin does dog grooming and has the
same card". Although this makes good conversation, it will
make you look cheap.
Tip#4
Keep your business card simple. You want people to quickly glance
at your card and instantly know what you do. For example one
line that says Massage Therapy or Concrete Cutting or Hair Styling
or Florist or Photography. Start collecting cards to get ideas
and to learn what works and what does not work. Also remember
that people over fifty years old have to read your business card.
Make sure the font sizes are readable, especially you phone number.
Tip#5
Keep you eyes open. If you see a stack of business cards on a
table at your dentist office, ask the receptionist if it is ok
to leave a stack of your business cards. If you do not see stacks
of business cards go ahead and ask if it would be ok to leave
a few business cards. Also, when talking to the receptionist
give them three business cards.
It is easy to get 30 clients
in 30 days by taking action today with these simple ideas. Get
in the habit of handing out your business cards to everyone and
I do mean everyone. Keep a box of business cards in your car,
at your locker at the gym, in your desk at the office, or anyplace
else that you can have a ready supply of business cards.
Copyright © 2006 Wayne McDonald.
All rights reserved.
Wayne McDonald is the contributing
editor for Health Articles Unlimited. For more Resources to Grow
Your Business and Tips
To Explode Your Income visit
us at http://marketingtips.holisticnetworkexchange.com
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